Study Design Series: What is Graphic Design?
As part of Indicreative’s initiative to promote art and design we have decided to start a “Study Design Series” in which we are going to share with you about various design domains; their facts, important insights, career opportunities to help students in deciding the right option to excel their creativity and dreams.I have read a lot of articles about graphic design and among them the most best explanation I found about the question “What is Graphic Design” on AIGA website and I am sharing it with you.
What is graphic design? from AIGA Career Guide
Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all-if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout-you are using a form of visual communication called graphic design.
Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements-typography, images, and the so-called “white space” around them-to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.
Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography. (Click here to read more on AIGA’s website)
Here are some of the most important things that you are going to learn while pursuing your Graphic Design course.
Sketching: Most important aspect of Graphic Design. When you start working on a project the first and foremost thing is to present (rather I should use the perfect word: ‘communicate’ your ideas) based on the briefing you received from your client. It is better to save your time by showing the fast sketches to illustrate your idea, concept or storyboard instead of preparing a rough draft directly on your computer. It is a better practice to show your idea and collect feedback and then start working on it. Sketches not only help us to communicate our idea to the client they also help us to build a solid foundation of a good design so I would suggest to sketch first and then turn on your PC. (Eco Tip: Sketching initial designs on paper help us to save a lot of electricity which we waste while sitting blank in front of our PC thinking about the design/idea.)
Colours: A good understanding of colours and its right usage is going to help you win laurels in your work. Colours add life to our creation, one thing that you will learn for sure during your course is the difference between the screen and print colours. Most of us don’t know that it is not possible to print very colour we see on our screen. I will not discuss this in deep right now but I am planning to make you aware about it in my upcoming articles.
Typography: The heart and soul of modern design, you can’t call yourself a good designer if you don’t know about the correct usage of various typefaces in your designs. Let me give you a brief introduction of typography to all those who are not familiar with this word. Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves selection of typefaces, point size, line, length, leading etc. Knowledge about typography is going to help you in designing text based designs.(Fun fact: Some fonts are criticised to an extent that they have dedicated websites for criticism, one such example is www.bancomicsans.com)
Digital Tools: These are going to be your best buddies as you are going to spend a lot of time hanging out with them. Softwares like Adobe Photoshop, Illustrator, InDesign, QuarkExpress etc are some of the industry standards which are used globally for designing. To be a good designer you will have to get a good grip over atleast one of them. But always keep this in mind that it is not obvious that a person who knows how to work on these softwares is a good designer as design principles and careful execution of ideas is also very important to communicate what you want to convey through your design.
Photography: Photography is also a part of a standard Graphic Design course, it is designed to build fundamental technical skills in the operation of 35mm and medium-format cameras, using traditional and digital camera systems. In addition, all classes emphasize the importance of creativity and originality in image-making through a progressive series of conceptual assignments. Photography will help you in creating wide variety of designs like photo manipulations, stock photography (images used in designs). So it is a better choice to learn it thoroughly because this will help you a lot in saving money in terms of buying image rights for usage in various projects from photographers and websites.
Packaging/ Materials: One of the major task that graphic designers work on is packaging design, the most important part of any good product. Most of you would remember and old Indian saying “Jo dikhta wo hi bikta hai” (translate: the thing which looks good is bought a lot). In your course you would be expected to learn about various materials used, processes to create and handle them. Knowledge about various materials helps you design a perfect packaging suitable for different kinds of products. (Fact: These days most of the brands are trying to make their products more eco friendly so the demand for eco friendly packaging alternatives has increased a lot.)
I think you would have found this article helpful as I have tried to focus on the key points that most of the students want to know or i should say “that they must know!” talking about future prospects in graphic design very good opportunities for graphic designers are expected in upcoming years largely due to the demand for graphic designers to design and develop the layout of web pages. Additionally, businesses will continue to put emphasis on visually appealing concepts for use in communications, package design, publications, advertising, marketing, and television and video production, all of which require the skills of graphic designers. Despite strong demand for both freelance and salaried graphic designers, competition will be stiff for the best jobs because employers are willing to make attractive offers to the most talented and creative candidates. So buckle up for a promising career if you think you are creative and a source of fresh ideas.