Amazing ad campaign of DLF IPL 2012
Cricket fever is rising up as the DLF IPL is coming closer but this mega event as before has invested a lot in promotion and the ideas concepts and ads are really amazing. The campaign is titled ‘Aisa mauka aur kahan milega’ and it has been created and conceptualised by JWT, Max’s creative agency.
It has been directed and filmed by ad film director, Rajesh Sathi of Keroscene Films.
Last year’s IPL season saw the ‘Bharat Band’ campaign. This year’s campaign is built on the premise that cricket lovers, above all, want an opportunity to watch a match.This year the campaign is spanning from TV sets to social media. The company is also running contests on YouTube, Facebook and Twitter wherein cricket fans can take part and win tickets. The invest in promotion has been increased by 20 percent this year.
Advt. 1 IPL Carnival (My favorite)
Advt 2. DLF IPL 2012 MAX Campaign Mauka Father Son
Advt. 2 DLF IPL 2012 MAX Campaign Mauka Family
Advt.3 DLF IPL 2012 MAX Campaign Mauka Phuphaji
Advt. 4 DLF IPL 2012 MAX Campaign Mauka Friends